Rotoline, the international manufacturer of rotational moulding machines, has signalled its intentions by appointing an international sales manager to lead the company’s expansion into new and as yet unexplored markets in Europe, Africa, and the Middle East.
The company, which has facilities in both the U.S.A. and Brazil, which serve the North, Central, South Americas and Australia markets, currently supplies its complete range of Carrossel, Shuttle, Lab and TNC fully-automated rotational moulding machines to companies in over 26 countries. Rotoline has also established a reputation for its research into cost-effective technological innovation.
Leading the development of new world markets is newly appointed International Sales Manager Craig Yorke. An engineer by trade, for three decades Craig has a lengthy and distinguished career in the industry, designing and manufacturing innovative rotational moulding machines, a passion that was handed down at a young age by his father.
It is Craig’s substantial experience and knowledge of the plastic rotomould industry and its associated services in the UK and Europe that led Rotoline to approach him. He was formerly Plant Manager and served on the Board at an international Rotomoulder and was responsible for establishing a European production facility on its behalf.
Working extensively throughout Europe, Craig was previously employed as Production Director at Omplast Sp. (part of the Cipax Group); Production Technologist at EKO SYSTEMY Sp. in Poland; Launch Engineer of a £20 million project at Fortune 500 Lear Corporation in Slovakia; Operations Director at STB Engineering Ltd; and as Managing Director of U.K. rotational moulding machine manufacturer Alan Yorke Engineering Ltd.
Of his appointment and the company’s immediate plans, Craig said: “I’m excited by the opportunity of taking a world leader on the next leg of its global journey. And if that means rolling my sleeves up and assembling a machine or training apprentice operators then I’m more than happy to do so. During the coming months and years, Rotoline will be investing in new facilities to serve its burgeoning Europe customers base including a sales office, product warehousing and a service centre. I will be busy visiting existing customers and forging new business opportunities.”
Kadidia Umar, Rotoline’s Commercial Director adds: “In recent years Rotoline has experienced significant growth opportunities across Europe, Australia, Africa, and the Middle East, so it is practical to increase resources in these regions. Craig brings with him an exemplary track record of success and was the perfect candidate to lead us into the next phase of our development. He will be a tremendous asset to our customers on many levels.”
